The Irresistible Website

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The Irresistible Website (DIgital Download)

Ready to make your website start earning its keep and growing your small business? 

Do you want to learn how to create content that converts your web visitors into potential leads, and transforms your clients into fans? The secret is relatively simple.

In other words, answer your audience's questions.

Sometimes that question is as simple as “Why should I work with you?” or “When is your next event?”

Sometimes the question is a great deal more complex, like “Why is this [insert an issue that’s relevant to your audience] important?” or “How can I do {insert topic}?”

You might think this approach sounds too simplistic. But you'd be surprised to discover just how many small business websites are missing critical pages or pieces of information. Instead of serving as a useful resource they become a source of frustration.

I can guess what you’re thinking right about now.

That’s easy for you to say. You’re a writer, but I’m not. Maybe you feel that you’re just not comfortable talking about yourself or your business.

Fair enough. You can always hire a professional writer to help. And if you’ve gone down that path then you already know that a good writer, one who has experience writing content that can educate your audience and get them to take the actions you want (such as signing up for your mailing list or purchasing a service), can get pretty expensive.

I believe that you can learn to write content for your website that attracts your best, most ideal customers.

It isn’t enough to get traffic to your site (although that’s super important). You also need to make sure that when your ideal customers land on your website they feel as if you were writing just for them.

Your website can be your best, most effective marketing tool. 

One that works around the clock attracting the kinds of leads and fans you need to grow your business and expand your impact.

Irresistible web content feels like a conversation with a good friend.

The words seem to just flow.

And that’s exactly the effect you want to inspire.

Wouldn’t you love to have your readers come to the end of a blog post or a page describing your services, and have them think “Damn, that sounds great. Where do I sign up?” 

Yes you would. 

I wrote to show you how to achieve that effect on your own site.

Sonia is personable and very available to make you feel comfortable about pulling thoughts from your head into words on the Web. Her patience was valuable to me as I've been all over the place with my background and interests - she really helped me focus and drill down to the relevant elements.
Andre Blackman, Founder of Pulse + Signal

Learn to follow a writing process

When creating content for your website, it’s critical to identify your main goals for each page before you start writing.

Share what makes you unique

People are attracted to stories that highlight how and why you do the work you do. Learn how to recognize your unique story and how that can help you to write web content that attracts clients who will value the services and products you provide.

Connect to your audience

This step-by-step process will help you to:

  • better understand what sets you apart from your competitors
  • explain why your customers love working with you without sounding smarmy
  • create messages that clarify who you are and what you do in a way that’s clear, concise, and deepens your connection with your followers

To make the process of developing irresistible content easier, this guide will include examples of effective website copy as well as explanations of why they work, questionnaires to help you brainstorm, cheat sheets, and more.

About The Author

Sonia Quinones has been providing editing and writing services for small to mid-sized businesses and organizations for several years.

Before launching her own copywriting business, she worked in a communications role for several organizations including a small municipal agency. During that time she plowed through hundreds of pages of dense, almost incomprehensible jargon. That experience cemented her conviction that lawyers should never be allowed to write marketing material. Ever.

She specializes in simplifying and explaining complex topics so that audiences can feel empowered to make better, more informed decisions.

Sonia is the author of .

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What if you’re not happy with the guide?

If you’re not satisfied with this product, you can get your money back within 30 days of purchase, no questions asked.

I want this!

You’ll instantly receive a 50+ page PDF guide along with 2 bonus worksheets designed to help you streamline your content creation.


The Irresistible Website

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I want this!